Combatting ageism through virtual embodiment? Using explicit and implicit measures

Liat Ayalon · Ehud Dayan · Sara Freedman

9 citations0/0 files storedInternational Psychogeriatrics

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Aging and Gerontology Research Social and Intergroup Psychology Virtual Reality Applications and Impacts

Abstract

OBJECTIVES: Ageism is defined as stereotypes, prejudice, and discrimination towards people because of their age. Although ageism can be directed towards people of any age group, most research has focused on ageism towards older people. Ageism towards older people is known to have a significant impact on their health and wellbeing and to even result in higher healthcare costs. The present study evaluated the use of virtual embodiment (VE) to reduce self- and other-directed ageism. DESIGN, SETTING, AND PARTICIPANTS: We randomized 80 individuals between the ages of 18 and 35 years to one of two conditions: VE as an older or a younger avatar. RESULTS: = .02) also was found. CONCLUSIONS: Past research has established the effectiveness of VE in relation to implicit measures. However, once both explicit and implicit measures are included and multiple comparisons are accounted for, neither explicit nor implicit measures of ageism show a significant effect. Given the multidimensional nature of ageism, further research is needed to establish the effectiveness of VE once multiple measures of ageism are considered.

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References

1972Self-Perception Theory 1975The Philadelphia Geriatric Center Morale Scale: A Revision 2019A meta-analysis of procedures to change implicit measures.2009The Brief Implicit Association Test 2018Relationship between the Implicit Association Test and intergroup behavior: A meta-analysis.2019Interventions designed to reduce implicit prejudices and implicit stereotypes in real world contexts: a systematic review 2002Implicit Ageism 2001Eradication of Ageism Requires Addressing the Enemy Within

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