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• 2006An extension of TOPSIS for group decision making1,464 cited
• 2004Comparison of weights in TOPSIS models792 cited
• 2006Extension of the TOPSIS method for decision-making problems with fuzzy data650 cited
• 2020Effects of the entropy weight on TOPSIS591 cited
• 2007Using AHP and TOPSIS approaches in customer-driven product design process474 cited
• 2016A modified TOPSIS with a different ranking index259 cited
• 2015A-TOPSIS – An Approach Based on TOPSIS for Ranking Evolutionary Algorithms220 cited
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• 2008Comparative Analysis of a Novel M-TOPSIS Method and TOPSIS173 cited
• 2018Building brand authenticity in fast-moving consumer goods via consumer perceptions of brand marketing communications129 cited
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• 2005BRAND STRATEGY AND INTEGRATED MARKETING COMMUNICATION (IMC): A Case Study of Player’s Cigarette Brand Marketing88 cited
• 2011Strategic relationship management and service brand marketing76 cited