Competitiveness Analysis of Korean Film and Television Industry Based on Michael Porter Diamond Model

Abstract

Since the end of the last century, the rise of the Korean film and television industry has driven the development of other Korean industries and formed a linkage effect. At the same time, the Korean film and television industry has also allowed Korean film and television products to go out of the country to Asia and the world, setting off a "Korean Wave" craze. Starting from Michael Porter Diamond Model (MPDM), this paper discusses the current situation of the Korean film and television industry and discusses the competitiveness and influence of the Korean film and television industry from the five dimensions of production factors, demand conditions, related supporting industries, market strategies, and government support. These bring some inspiration for other researchers.

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