The current revolutions of automation, electrification, and sharing are reshaping the way we travel, with broad implications for future mobility management. While much uncertainty remains about how these disruptive technologies would exactly impact demand for future mobility and enhancement of transportation supply, it is clear that innovative demand management is equally important as smart supply technology development in solving worsening traffic problems in big cities. In this work, we will discuss the significances, opportunities, and challenges of demand management in the era of smart transportation. Innovative ways of travel demand management for road transportation, public transit, and smart mobility are described, including tradable travel credit schemes for road congestion mitigation, revenue-preserving and Pareto-improving strategies for peak-hour transit demand management, and a novel reward scheme integrated with surge pricing in a ride-sourcing market.
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