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Paying Twice for Aesthetic Customization? The Negative Effect of Uniqueness on a Product's Resale Value
16 references·5 citing·46 second hop
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(2012)Access-Based Consumption: The…The “I Designed It Myself” Effect in Mass Customization (2009)The “I Designed It Myself” Ef…Product uniqueness as a driver of customer utility in mass customization (2007)Product uniqueness as a drive…Marketing Mass-Customized Products: Striking a Balance between Utility and Complexity (2005)Marketing Mass-Customized Pro…Value Creation by Toolkits for User Innovation and Design: The Case of the Watch Market (2004)Value Creation by Toolkits fo…Does Market Experience Eliminate Market Anomalies? (2003)Does Market Experience Elimin…Consumers' Need for Uniqueness: Scale Development and Validation (2001)Consumers' Need for Uniquenes…Mass customizing products and services (1993)Mass customizing products and…The Social Self: On Being the Same and Different at the Same Time (1991)The Social Self: On Being the…Scarcity effects on value: A quantitative review of the commodity theory literature (1991)Scarcity effects on value: A …Experimental Tests of the Endowment Effect and the Coase Theorem (1990)Experimental Tests of the End…Toward a positive theory of consumer choice (1980)Toward a positive theory of c…Egocentric biases in availability and attribution. 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References

  • 1980Toward a positive theory of consumer choice5,574 cited
  • 1991The Social Self: On Being the Same and Different at the Same Time5,103 cited
  • 1990Experimental Tests of the Endowment Effect and the Coase Theorem3,192 cited
  • 2024Handbook of Research Methods in Social and Personality Psychology2,121 cited
  • 2012Access-Based Consumption: The Case of Car Sharing: Table 1.2,014 cited
  • 2001Consumers' Need for Uniqueness: Scale Development and Validation1,789 cited
  • 2003Does Market Experience Eliminate Market Anomalies?1,182 cited
  • 2004Value Creation by Toolkits for User Innovation and Design: The Case of the Watch Market792 cited
  • 2009The “I Designed It Myself” Effect in Mass Customization762 cited
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  • 2005Marketing Mass-Customized Products: Striking a Balance between Utility and Complexity417 cited
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  • 2012Heuristic Thinking and Limited Attention in the Car Market

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328 cited
  • 1993Mass customizing products and services251 cited
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