Article2022

Empirical investigation of the impact of overload on the discontinuous usage intentions of short video users: a stressor-strain-outcome perspective

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Technology Adoption and User Behaviour Innovative Human-Technology Interaction Personal Information Management and User Behavior

Abstract

Purpose This study focuses on perceived overload from environmental stimuli and individual psychology and behavioral interactions. It constructs a theoretical model with overload as the key stressor based on the stressor-strain-outcome (SSO) model. The authors argue that system feature overload (SFO), information overload, and social overload lead to two psychological strains: fear of missing out (FoMO) and fatigue among users of short video platforms, affecting their discontinuous usage intentions. Design/methodology/approach To test the hypotheses, the authors conducted a questionnaire survey on 412 users' short video platform usage and empirically tested the constructed model using the research tool SmartPLS 3.3.2. Findings The results of data analysis showed that most of the hypotheses were supported. Specifically, system feature overload, information overload and social overload all positively affected FoMO. However, SFO and information overload significantly affected fatigue. There was no significant relationship between social overload and fatigue. In addition, both FoMO and fatigue negatively influenced users' discontinuous usage intentions. Originality/value The current research on user behavior in information systems tends to focus on the influence in the positive direction and less on the negative direction. The research on discontinuous usage intention (DUI) is a very new research topic. This research studies the influencing factors of users' discontinuous behavior from the perspective of perceptual overload. It provides a unique view for future short video platform user behavior research, with significant theoretical contributions and essential practice for short video platform operators to improve services.

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 2013Motivational, emotional, and behavioral correlates of fear of missing out 1998Customer Satisfaction and Word of Mouth 2011Technostress: Technological Antecedents and Implications1 2015Information and communication technology overload and social networking service fatigue: A stress perspective 2010When Callings Are Calling: Crafting Work and Leisure in Pursuit of Unanswered Occupational Callings 2005Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing 2010When more is too much: Operationalizing technology overload and exploring its impact on knowledge worker productivity

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