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Developing Entrepreneurial Sustainability among Saudi Arabia’s University Students

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Entrepreneurship Studies and Influences Environmental Sustainability in Business Sustainability and Innovation in Business

Abstract

The role of entrepreneurship has transformed to include issues beyond economic growth. This has twisted attention toward the drivers of entrepreneurial intentions across entrepreneurship types, particularly in sustainable entrepreneurship. Sustainable entrepreneurship is essential and a protagonist tool in protecting the environment, economy and society. This ensures employment opportunities, solves environmental problems and facilitates social and economic development. Keeping into consideration, the present study attempts to investigate sustainable entrepreneurial intention through Attitudes toward Sustainability (ATS), Perceived Desirability (PED), Perceived Feasibility (PEF) and Opportunity Recognition (OR) among Saudi Arabia’s university students. We employed the quantitative approach and used a survey questionnaire to obtain the responses from the respondents. We targeted the students of different public sector universities in Saudi Arabia using a random sampling technique. Finally, we utilized 292 valid samples to infer the results. Utilizing the Structural Equation Model (SEM) through analysis of moment structures (AMOS), we found a positive and significant effect of Attitudes towards Sustainability (ATS), Perceived Desirability (PED) and Perceived Feasibility (PEF) on Sustainable Entrepreneurial Intentions (SEI) and Opportunity Recognition (OR). This study provides valuable insights into the entrepreneurship domain and offers guidelines for policymakers and planners in shaping the policies that promote entrepreneurial sustainability and employment in Saudi Arabia. Moreover, the OR factor also significantly and positively affects SEI. Finally, the study’s findings would contribute to the literature review by adding another empirical confirmation from Saudi Arabian students’ viewpoint.

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References

2014A new criterion for assessing discriminant validity in variance-based structural equation modeling 2018When to use and how to report the results of PLS-SEM 1998The partial least squares approach for structural equation modeling.2000The Promise of Entrepreneurship as a Field of Research 2000Competing models of entrepreneurial intentions 1993Questionnaire Design, Interviewing and Attitude Measurement 1996GPOWER: A general power analysis program 2009Development and Cross–Cultural Application of a Specific Instrument to Measure Entrepreneurial Intentions

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2023Sustainability-oriented entrepreneurial intentions: work values and the theory of planned behaviour 2023Redefining resilience: The case of small entrepreneurs in Saudi Arabia 2024Exploring the Role of E-Entrepreneurship in Fostering Future Green Economy and Environmental Policies: A Study on Saudi Women Entrepreneurs 2025Entrepreneurship Education and Sustainable Entrepreneurial Intention: The Mediating Role of Attitudes and the Moderating Role of Prior Entrepreneurial Experience 2023

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