MODERN TRENDS OF THE IMPACT OF E-COMMERCE ON THE INDICATORS OF ECONOMIC DEVELOPMENT OF UKRAINE

Abstract

In the context of global digital transformations and COVID-19, the field of e-commerce is actively evolving and has a significant impact on the development of global and national economies. The aim of the study is to buildeconomic and mathematical models to assess the impact of e-commerce on economic development in Ukraine. The economic-mathematical models were constructed on the basis of Cobb-Douglas production function, regression analysis was performed using the computer program Excel. The obtained results testify to close interrelation and influence of e-commerce on the indicators of economic development of Ukraine. Namely, with the increase in the volume of Internet trade in Ukraine there is a decrease in unemployment rate and an increase in GDP per capita. The development of the e-commerce market will help reduce unemployment, as well as increase GDP in Ukraine. Thus, the spread of e-commerce will contribute to the development of national sectors of the economy and improve the economic development of Ukraine.

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