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This chapter talks about the intimate space of the experimental psychology lab, wherein the task of delimiting the strengths and weaknesses of technologies was taken very seriously. Most of the lab training about what technologies can and cannot do focused on tools to scan and image the brain, tools that emerged after the “cognitive revolution.” The chapter cites explanations of why the cognitive revolution made understanding the brain a primary concern as the cognitive revolution was fought against behaviorism. The chapter details how John Watson ushered in the era of behaviorism, arguing that only behavior could be seen, measured, and analyzed scientifically. Watson’s insistence on the primacy of measuring behavior has not disappeared from psychological experiments as most students in labs began their graduate research with behavioral studies.
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