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To optimize the colors used in cultural and creative products, this paper proposes a color matching design method that considers the color image and visual aesthetics. First, 99 color samples are identified based on Chinese traditional colors, and user preferences for 30 image semantic terms are measured by the semantic differential method. This leads to six color image factors being extracted by factor analysis. Second, quantitative analysis of the color visual aesthetics is applied, and formulas for calculating the harmony, balance, and symmetry are derived. On this basis, an interactive genetic algorithm is developed to promote and optimize the color scheme of cultural and creative products, and a fitness function based on subjective image evaluation and objective visual aesthetics is constructed. The subjective image evaluation adopts interval numbers, and a grayscale approach is used to measure the uncertainty of the subjective evaluation. Through grayscale analysis of the interval fitness values, information reflecting the evolutionary distribution of the population is extracted, before adaptive crossover and mutation probabilities are applied to the evolutionary individuals. Finally, the proposed method is verified through the example of color matching design for a speaker box. The results demonstrate that the proposed approach can effectively assist industrial designers.
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