Work2022

Factors Affecting Online Shopping Intention in the Shadow of the COVID-19 pandemic: AliExpress as a Case Study in the Sultanate Oman

Mohanaad Shakir · Samer F Turki · Ahmed Kh. Muttar · Ibrahim Rashid Al Shamsi · Saeed Hameed Aldulaimi · Ahmed Abo Eisheh

5 citations0/0 files storedASU International Conference in Emerging Technologies for Sustainability and Intelligent Systems (ICETSIS)

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Technology Adoption and User Behaviour Consumer Behavior and Marketing Influence Health, Technology, Consumer Behavior

Abstract

In the COVID-19 pandemic situation, many customers have preferred online shopping to avoid injury in this pandemic. Many online shopping platforms have been created on the Internet, such as Amazon, eBay, and AliExpress. Any society has its own culture that changes or affects its intentions. This research examines online shopping intention in AliExpress's in Oman. This paper aims to determine the essential factors affecting their choices to purchase AliExpress during the COVID-19 pandemic. In this study, most of the factors have been chosen and adopted on questionnaires from previous related work, such as Product Quality, Privacy and Security, Offers and Discounts, Customer Service, and Ease of Use. We conducted this research within AliExpress in Oman's online community, with 509 respondents between July 30th, 2021, and August 12th, 2021. Three of the research factors in this study results indicate that the AliExpress website security, shipping, and Product quality were negatively impacted. In addition, four factors positively impacted AliExpress's online shopping intention: Discounts, Ease to Use, Payments Method, and Ordering Method.

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References

1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2020Spillover of COVID-19: Impact on the Global Economy 2020How the COVID-19 Pandemic May Change the World of Retailing 2021The Impact of the COVID-19 Pandemic on Consumption: Learning from High-Frequency Transaction Data 2020COVID-19: fear appeal favoring purchase behavior towards personal protective equipment 2020Consumer Spending Responses to the COVID-19 Pandemic: An Assessment of Great Britain 2020Consumer Behavior in Crisis Situations. Research on the Effects of COVID-19 in Romania 2022The Impact of Applying Artificial Intelligence on Human Resources Crisis Management: An Analytical Study on COVID19

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