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Basic Marketing: A Managerial Approach · Study

WorkBasic Marketing: A Managerial Approach

E. Jerome McCarthy1976

Work1976

Basic Marketing: A Managerial Approach

E. Jerome McCarthy

48 citations·0/0 files stored·Journal of Marketing

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Marketing and Advertising Strategies Management and Marketing Education Business and Management Studies

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 48 citations exist upstream.

Cited by

1981Problem Analysis: a Consumer‐Based Methodology for the Discovery of New Product Ideas 2013Business-Coaching mit Führungskräften

Details

Year1976

Typeother

Published1976-01-01

VenueJournal of Marketing

ISSN-L0022-2429

Languageen

Citations48

Files0 public / 0

ShelfMarketing and Advertising Strategies

Identifiers

doi10.2307/1250686

openalex_workW4297901707

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