Peculiarities of values transfer among countries via arts digitalization

Abstract

The aesthetic experience digitalisation influences the capacity of artistry and creativity of the artwork and the quality of participation in arts.Due to cultural differences between post-communist and non-communist countries' citizens in perception qualities, this research aims to evaluate the influence of the participation form (in-real or digital) in the aesthetic situation by the receivers from postcommunist and non-communist societies on artistry and creativity potential in the context of cultural and social sustainability.The quality of participation in five arts types (musical, performing, literary, audio-visual, visual) was evaluated using the same ten criteria.Qualitative data analysis based on an international sample from 38 countries (n = 221) concludes that the participation form in arts determines participation quality level in the aesthetic situation by post-communist and non-communist countries' receivers differently.There are significant cultural determinants among post-communist and non-communist countries' citizens between participation in particular arts and between particular forms of participation in particular types of arts.The reasons for these differences cannot be drawn from this research; however, future comparative qualitative research directions are set.The research results, in the context of the political system transformation theory as one of the sustainable development features, should gain the interest of: 1) Art creators looking for the optimal and sustainable way of distributing artworks among receivers from post-communist and non-communist countries; 2) Art managers and marketers for deeper understanding of post-communist and non-communist art receivers' perspectives and their preferences about participation in arts in-real or digitally towards sustainable development; 3) Art receivers to compare their opinion about the ways of sustainable participation in arts with the preferences of art receivers from post-communist and non-communist countries

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