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ArticleMarket-led strategic change

Unknown author1992

Article1992

Market-led strategic change

Unknown author

61 citations·0/0 files stored·Long Range Planning

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Business Strategies and Innovation Innovation and Knowledge Management Organizational Management and Leadership

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2004Eco-innovation and new product development: understanding the influences on market performance 2001The Student Is Not the Customer—An Alternative Perspective 2002Sabotaging Market-Oriented Culture Change: An Exploration of Resistance Justifications and Approaches 2012Examining the marketing planning–marketing capability interface and customer-centric performance in SMEs 1998High minds and low deeds: on being blind to creativity in strategic marketing 1992“Our five year mission— to boldly go where no man has been before… .”1997How marketing planning builds internal networks 1995Customer satisfaction measurement and management: A processual analysis

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Year1992

Typearticle

Published1992-04-01

VenueLong Range Planning

ISSN-L0024-6301

Languageen

Citations61

Files0 public / 0

ShelfBusiness Strategies and Innovation

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doi10.1016/0024-6301(92)90254-y

openalex_workW4300009909

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