Designing Qualitative ResearchEdward F. McQuarrie, Catherine M. Marshall, Gretchen Rossman1990-08-01articleJournal of Marketing Research6,058 citationsclosedNo readable copy stored yet — this record is metadata only.Qualitative Research Methods and ApplicationsBusiness and Management StudiesBusiness Strategies and Management ResearchAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 6,058 citations exist upstream.Cited by2008The qualitative content analysis process2015Are We There Yet? Data Saturation in Qualitative Research1997A Guide to Conducting Consensual Qualitative Research2009An Introduction to Qualitative Research2021Memahami desain metode penelitian kualitatif2004Methodological rigour within a qualitative framework2002Qualitative Analysis on Stage: Making the Research Process More Public2006Qualitative Methods in Health Research