The McDonaldization Thesis: Explorations and Extensions

George Ritzer

375 citations0/0 files storedSAGE Publications Ltd eBooks

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Weber, Simmel, Sociological Theory Management and Organizational Studies Zygmunt Bauman's Sociology

Abstract

Ritzer demonstrates the empirical reach of the McDonaldisation process, then moves beyond it to the world of 'new means of consumption' and the postmodern perspectives that best illuminate them. He ends with a re-evaluation of the thesis

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