Ativismo e Agendamento nos Trending Topics do Twitter: o caso Wikileaks

Abstract

The paper addresses the agenda-setting of Trending Topics on Twitter as a form o digital activism. From the Wikileaks case, we discuss strategies used by interactants in the attempt to raise the issue to the tool’s Trending Topics. The study was operationalized through the observation of tweets posted in early December 2010. Part of the tweets published in the period addresses the issue in a descontextualized way, which brings evidence of an attempt to “bomb” the term wikileaks on Twitter in order to list it as a Trending Topic, resulting, as we argue in the article, in a form of collaborating, even sometimes without intention, with the structure of the activist collective action.

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