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Advertising Theory and Practice · Study

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ArticleAdvertising Theory and Practice

Frazier Moore1976

Article1976

Advertising Theory and Practice

Frazier Moore · Charles H. Sandage · Vernon Fryburger

66 citations·0/0 files stored·Journal of Marketing

No readable copy stored yet — this record is metadata only.

Marketing and Advertising Strategies Digital Marketing and Social Media Advertising and Communication Studies

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 66 citations exist upstream.

Cited by

2002Action Sports Sponsorship Recognition 2019Attention to online channels across the path to purchase: An eye-tracking study 2013Comparing Brand Awareness Levels of In-Game Advertising in Sport Video Games Featuring Visual and Verbal Communication Cues 1993Intermediate Measures and Recognition Testing of Sponsorship Advertising at an LPGA Tournament 1980Advertising History-According to the Textbooks 2009Indian Perspective about Advertising Appeal 1993Sponsorship and the Olympic Winter Games 1990Implications of Behavioral Decision Theory and Social Marketing for Designing Social Action Programs

Details

Year1976

Typearticle

Published1976-01-01

VenueJournal of Marketing

ISSN-L0022-2429

Languageen

Citations66

Files0 public / 0

ShelfMarketing and Advertising Strategies

Identifiers

doi10.2307/1250690

openalex_workW4300765780

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