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Branding: A Key Marketing Tool
0 references·3 citing·16 second hop
Branding: A Key Marketing Tool (1992)Branding: A Key Marketing ToolBrand Values: Exploring the Associations of Symmetry within Financial Brand Marks (2013)Brand Values: Exploring the A…New entrants in a mature market: An empirical study of the detergent market (1996)New entrants in a mature mark…Accounting and Marketing Rationale The Juxtaposition within Brands (1994)Accounting and Marketing Rati…The roles of accounting in organizations and society (1980)Comparative International Accounting (1981)Brands: the asset definition and recognition test (1998)Separating the brand asset from the goodwill asset (1998)The brand accounting side‐show (1999)The Roles of Accounting in Organizations and Society (2005)A New Product Growth for Model Consumer Durables (1969)A New Product Growth Model for Consumer Durables (1976)Managing Brand Equity (1991)A new brand’s behaviour in an established market (2003)How do line extensions impact brand sales? The role of feature similarity and brand architecture (2023)Guidelines for Selecting or Modifying Logos (1998)Make your values mean something. (2002)Qualitative Data Analysis (2003)Brand new: how visual context shapes initial response to logos and corporate visual identity systems (2023)Beauty of symmetry ‐ The impact of logo symmetry on perceived product quality (2025)
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  • 1994Accounting and Marketing Rationale The Juxtaposition within Brands21 cited
  • 1996New entrants in a mature market: An empirical study of the detergent market16 cited
  • 2013Brand Values: Exploring the Associations of Symmetry within Financial Brand Marks13 cited

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