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The launch of new products: New technology driven firm-user interactions with key opinion leaders for single and multiple interactions
16 references·0 citing·53 second hop
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References

  • 2002Supply Chain Coordination Under Channel Rebates with Sales Effort Effects860 cited
  • 2021Combating Copycats in the Supply Chain with Permissioned Blockchain Technology468 cited
  • 2020Selling secondhand products through an online platform with blockchain230 cited
  • 1998Managing New Product Definition in Highly Dynamic Environments225 cited
  • 2000The Effect of Sales Force Adoption on New Product Selling Performance183 cited
  • 2015The Roles of Supply Chain Intelligence and Adaptability in New Product Launch Success132 cited
  • 2002Investigating the manufacturing–marketing interface in new product development: does context affect the strength of relationships?129 cited
  • 2010Managing Diffusion Barriers When Launching New Products128 cited
  • 2021Collaborative innovation in supply chain systems: Value creation and leadership structure121 cited
  • 2004New Products—What Separates the Winners from the Losers and What Drives Success107 cited
  • 2009Investigating the drivers of the innovation in channel integration and supply chain performance: A strategy orientated perspective99 cited
  • 2017Selling green first or not? A Bayesian analysis with service levels and environmental impact considerations in the Big Data Era97 cited
  • 2022Adopting blockchain technology to block less sustainable products’ entry in global trade93 cited
  • 2021

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Does gamification engage users in online shopping?
81 cited
  • 2012Retail Strategies for Extended Warranty Sales and Impact on Manufacturer Base Warranties70 cited
  • 2011Understanding and Managing International Product Launch: A Comparison between Developed and Emerging Markets60 cited
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