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The content of the article is devoted to the description of interests, psychological and outlook characteristics of representatives of the generation of people born between 1997 and 2016, the so-called digital generation Z. They are “environmentally friendlyˮ, strive for freedom and the absence of financial burdens that tie a person to life in one place, gravitate towards individualism and lonely pastime. The article presents the results of scientific research by Microsoft, the Center for Generation Kinetics, psychotherapist W. Kruger, sociologist K. M. Franklin, psychologist D. McClelland and other scientists devoted to the study of the attention span of modern people, attitudes towards money and financial literacy of buzzers, the role friendship and family in public relations, the formation of empathy through communication in social networks. The essence of the concept of lifelong learning is highlighted, the purpose of which is to educate a person throughout life, where the role of a teacher can be transformed from a retransmitter of knowledge for the younger generation into tutoring or mentoring, mentoring or coaching. The characteristic of soft and hard skills of in children from 3 to 18 years old is presented in order to successfully socialize the individual and professional effectiveness in a digital society. The classification of soft skills is indicated, which includes 3 main groups: cognitive, social and emotional. Examples of the development of educational activities of key competencies soft and hard skills in children of different age groups are given. In conclusion, it is noted that soft and hard skills are characterized by universality.
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