No open-access location is known for this record yet.
No open-access location is known for this record yet.
The C2M marketing channel model in the industrial Internet era is a new direct marketing model under the influence of Internet technology, which can meet the diversified consumer needs and the pursuit of cost-effective consumer psychology, as well as help enterprises to reduce inventory and costs, and ultimately achieve win-win cooperation between producers and consumers. This paper examines the problems and challenges of the C2M model.
Loading…
Imported from OpenAlex (CC0) — nothing here is generated.