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Identity performance and self-branding in social commerce: A multimodal content analysis of Chinese wanghong women’s video-sharing practice on TikTok
16 references·7 citing·38 second hop
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this work references cited by second hop

References

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  • 2008Empowerment/Sexism: Figuring Female Sexual Agency in Contemporary Advertising725 cited
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  • 2008Is China Becoming Neoliberal?256 cited
  • 2017Beauty surveillance: The digital self-monitoring cultures of neoliberalism249 cited

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  • 2020# PositiveEnergy Douyin: constructing “playful patriotism” in a Chinese short-video application216 cited
  • Cited by

    • 2024The Influence of Digital Literacy on the Phenomenon of Deviation between Farmers’ E-Commerce Sales Willingness and Behavior: Evidence from Rural China35 cited
    • 2023Leveraging virtual brand community engagement and consumer brand identification as a bounce-back brand recovery strategy: Role of brand endorsers31 cited
    • 2023Beauty, baby and backlash? Anti-feminist influencers on TikTok30 cited
    • 2024Reimagining maternity: a multimodal analysis on the identity construction amongst Chinese “Married, child-free” women in Xiaohongshu17 cited
    • 2023Fueling divisions: a multimodal analysis of Canadian petro-nationalism in the social media discourse of “oil sands strong”9 cited
    • 2025Transpositioning through visual translanguaging creativity: A multimodal analysis of a Chinese wanghong vlogger’s identity performance on YouTube6 cited
    • 2024Infusing patriotism in popular culture: the multimodal construction of patriotic values in a Chinese main melody film6 cited