Exploring the Boundaries of Neuromarketing Through Systematic Investigation

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Shikha Bhardwaj, Gunjan A Rana, Abhishek Behl, Santiago Juan Gallego de Caceres (2022). Exploring the Boundaries of Neuromarketing Through Systematic Investigation. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2022.113371

@article{shikha2022exploring,
  title  = {Exploring the Boundaries of Neuromarketing Through Systematic Investigation},
  author = {Bhardwaj, Shikha and Rana, Gunjan A and Behl, Abhishek and Caceres, Santiago Juan Gallego de},
  year   = {2022},
  journal = {Journal of Business Research},
  doi    = {10.1016/j.jbusres.2022.113371}
}

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