Demystifying the authenticity experience of locally guided wine tours in the meal-sharing economy

Hatice Çifçi · Gizem Kandemir Altunel · Oğuz Taşpınar · İbrahim Çifçi

11 citations0/0 files storedInternational Journal of Wine Business Research

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Wine Industry and Tourism Culinary Culture and Tourism Sharing Economy and Platforms

Abstract

Purpose The purpose of this study is to demystify the authenticity dimensions of wine experience with the locally guided tour in the meal-sharing economy, drawing on travellers' online reviews at Withlocals for French locally guided wine tours. Design/methodology/approach The qualitative research approach was performed through the thematic analysis of 940 online reviews from Withlocals. The coding phase was completed based on a three-step coding process (i.e. open, axial and selective coding), as all reviews that were gathered were related to locally guided wine tours rather than only wine-sharing activities. Findings The findings of this study demonstrated four interrelated authenticity dimensions: the taste of terroir, local atmosphere, oenological knowledge and local insight. The results of this study also notably showed that all reviews were primarily positive; travellers expressed their satisfaction with wine tours at Withlocals and often mentioned their re-purchase intentions as well as advising wine tours in the meal-sharing economy. Practical implications Several worthy theoretical and practical implications were discussed for local tour guides to improve their tour quality more authentically. The results also demonstrate that locally guided wine tours in the meal-sharing economy were regarded as a multidimensional activity that provides a better discovery of a wine destination. Originality/value Despite the large volume of generic meal-sharing economy experience studies, the authenticity experience of the locally guided wine tours has been surprisingly omitted by scholars. Therefore, this study contributes to the sharing economy literature through wine experience by addressing the authenticity dimensions of the locally guided wine tours in the meal-sharing economy.

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References

2006Using thematic analysis in psychology 2006Demonstrating Rigor Using Thematic Analysis: A Hybrid Approach of Inductive and Deductive Coding and Theme Development 1958Social Behavior as Exchange 2017The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry 2003Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning 2009The Quest for Authenticity in Consumption: Consumers’ Purposive Choice of Authentic Cues to Shape Experienced Outcomes 2005Crafting Brand Authenticity: The Case of Luxury Wines*2009The Roles of the Physical Environment, Price Perception, and Customer Satisfaction in Determining Customer Loyalty in the Restaurant Industry

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