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Role of celebrity credibility on banking service providers
16 references·0 citing·37 second hop
Role of celebrity credibility on banking service providers (2022)Role of celebrity credibility on banking …A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A new criterion for assessing…Partial Least Squares Structural Equation Modeling: Rigorous Applications, Better Results and Higher Acceptance (2013)Partial Least Squares Structu…Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies (2012)Common Method Bias in Marketi…PLS-SEM: Indeed a Silver Bullet (2011)PLS-SEM: Indeed a Silver Bull…Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Consumer Trust, Value, and Lo…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…Maxims or myths of beauty? A meta-analytic and theoretical review. (2000)Maxims or myths of beauty? A …The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)The Different Roles of Satisf…Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Cutoff criteria for fit index…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Factors Affecting Trust in Market Research Relationships (1993)Factors Affecting Trust in Ma…Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Construction and Validation o…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Reliability and Validity Assessment (1979)Reliability and Validity Asse…The Influence of Source Credibility on Communication Effectiveness (1951)The Influence of Source Credi…On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Partial least squares structural equation modeling (PLS-SEM) (2014)When to use and how to report the results of PLS-SEM (2018)The Behavioral Consequences of Service Quality (1996)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model (2003)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Comparative fit indexes in structural models. (1990)Alternative Ways of Assessing Model Fit (1992)Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification. (1998)Sensitivity of Goodness of Fit Indexes to Lack of Measurement Invariance (2007)Two new Later Stone Age sites from the Final Pleistocene in the Falémé Valley, eastern Senegal (2024)The Measurement of Meaning (1957)Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (2016)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Advances in Consumer Research (2025)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Information Technology: Toward A Unified View1 (2003)Using PLS path modeling in new technology research: updated guidelines (2016)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)Estimating Nonresponse Bias in Mail Surveys (1977)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Some antecedents and outcomes of brand love (2006)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Trust and TAM in Online Shopping: An Integrated Model1 (2003)The partial least squares approach for structural equation modeling. (1998)A primer on partial least squares structural equation modeling (PLS-SEM) (2014)Partial Least Squares Structural Equation Modeling (2017)A General Approach to Confirmatory Maximum Likelihood Factor Analysis (1969)Intraclass Reliability Estimates: Testing Structural Assumptions (1974)Measuring Service Quality: A Reexamination and Extension (1992)Exploring internal stickiness: Impediments to the transfer of best practice within the firm (1996)Use of partial least squares (PLS) in strategic management research: a review of four recent studies (1999)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error113,385 cited
  • 1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives110,919 cited
  • 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling43,453 cited
  • 1994The Commitment-Trust Theory of Relationship Marketing23,031 cited
  • 2011PLS-SEM: Indeed a Silver Bullet22,692 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty7,033 cited
  • 1979Reliability and Validity Assessment5,905 cited
  • 2013Partial Least Squares Structural Equation Modeling: Rigorous Applications, Better Results and Higher Acceptance5,561 cited
  • 1999The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships4,900 cited
  • 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,365 cited
  • 2002Consumer Trust, Value, and Loyalty in Relational Exchanges4,263 cited
  • 1951The Influence of Source Credibility on Communication Effectiveness3,678 cited
  • 1993Factors Affecting Trust in Market Research Relationships3,657 cited
  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process

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3,263 cited
  • 2012Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies3,128 cited
  • 2000Maxims or myths of beauty? A meta-analytic and theoretical review.2,433 cited
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