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University brand personality: a student-focused anthropomorphic storytelling perspective
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University brand personality: a student-focused anthropomorphic storytelling perspective (2022)University brand personality: a student-f…The Coding Manual for Qualitative Researchers (2025)The Coding Manual for Qualita…Qualitative research: deductive and inductive approaches to data analysis (2018)Qualitative research: deducti…The SAGE Encyclopedia of Communication Research Methods (2017)The SAGE Encyclopedia of Comm…Qualitative Inquiry and Research Design : Choosing Among Five Approaches (2017)Qualitative Inquiry and Resea…Qualitative Inquiry and Research Design: Choosing Among Five Approaches (2015)Qualitative Inquiry and Resea…The Use of Triangulation in Qualitative Research (2014)The Use of Triangulation in Q…Qualitative Content Analysis (2014)Qualitative Content AnalysisSignaling Theory: A Review and Assessment (2010)Signaling Theory: A Review an…The Sage Handbook of Qualitative Research (2009)The Sage Handbook of Qualitat…Qualitative Data Analysis for Health Services Research: Developing Taxonomy, Themes, and Theory (2007)Qualitative Data Analysis for…On seeing human: A three-factor theory of anthropomorphism. (2007)On seeing human: A three-fact…Demonstrating Rigor Using Thematic Analysis: A Hybrid Approach of Inductive and Deductive Coding and Theme Development (2006)Demonstrating Rigor Using The…The Point of Triangulation (2001)The Point of TriangulationDoing Qualitative Research (1999)Doing Qualitative ResearchDimensions of Brand Personality (1997)Dimensions of Brand Personali…Qualitative Data Analysis: An Expanded Sourcebook (1994)Qualitative Data Analysis: An…Job Market Signaling (1973)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)Corporate financing and investment decisions when firms have information that investors do not have (1984)Signalling Theory and Equilibrium in Strategic Management Research: An Assessment and a Research Agenda (2014)Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement (2017)Increasing Vaccination: Putting Psychological Science Into Action (2017)The Principles of Psychology (1891)The need to belong: Desire for interpersonal attachments as a fundamental human motivation. (1995)Metaphors We Live By (2003)The Social Brain: Neural Basis of Social Knowledge (2008)Perceived social isolation and cognition (2009)A Meta-Analysis of Factors Affecting Trust in Human-Robot Interaction (2011)Naturalistic inquiry (1985)Three Approaches to Qualitative Content Analysis (2005)The qualitative content analysis process (2008)How to plan and perform a qualitative study using content analysis (2016)Directed qualitative content analysis: the description and elaboration of its underpinning methods and data analysis process (2018)Abstraction and interpretation during the qualitative content analysis process (2020)The phenomenology of the social world (1967)Transforming Qualitative Information: Thematic Analysis and Code Development (1998)Qualitative research & evaluation methods (2002)Document Analysis as a Qualitative Research Method (2009)Developing and Using a Codebook for the Analysis of Interview Data: An Example from a Professional Development Research Project (2010)Thematic Analysis (2017)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Using thematic analysis in psychology (2006)Using the framework method for the analysis of qualitative data in multi-disciplinary health research (2013)The global landscape of AI ethics guidelines (2019)Conceptual and design thinking for thematic analysis. (2021)The Coding Manual for Qualitative Researchers (2022)Qualitative research: standards, challenges, and guidelines (2001)Verification Strategies for Establishing Reliability and Validity in Qualitative Research (2002)The qualitative research interview (2006)Characterising and justifying sample size sufficiency in interview-based studies: systematic analysis of qualitative health research over a 15-year period (2018)Journal article reporting standards for qualitative primary, qualitative meta-analytic, and mixed methods research in psychology: The APA Publications and Communications Board task force report. (2018)
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  • 2018

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Qualitative research: deductive and inductive approaches to data analysis
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