Analisis Pemanfaatan Aplikasi TikTok dalam Meningkatkan Penjualan UMKM Sektor Kuliner di Kota Makassar

Muhammad Hasan · S Ratnah · Nur Arisah

13 citations0/0 files storedIdeas Jurnal Pendidikan Sosial dan Budaya

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SMEs Development and Digital Marketing Digital Marketing and Social Media Consumer Behavior and Marketing Influence

Abstract

Marketing is the most important part of a business. Marketing does not only look at the side of unique products, cheap and attractive prices, and product availability for consumers. During the current Covid-19 pandemic, where the digital era is increasingly advanced, it is necessary to carry out marketing activities, one of which is by utilizing social media such as TikTok. This study aims to determine the use of the TikTok application in increasing sales of the culinary sector SMEs in the city of Makassar. In this research, the method used is descriptive qualitative approach. This research is a field research. The data used from this research are primary and secondary data, with data collection techniques of observation, interviews and literature study. The result of this research is Media Promotion through TikTok is an effective promotional tool to increase sales.

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2016Metode Penelitian Kuantitatif 2016 2021Pemanfaatan Media Sosial Tiktok Sebagai Media Promosi Industri Kuliner Di Yogyakarta Pada Masa Pandemi Covid-19 (Studi Kasus Akun TikTok Javafoodie)2010Pengaruh Faktor-Faktor Eksternal dan Internal Terhadap Kinerja Usaha Mikro dan Kecil (UMK) di Sulawesi Selatan 2018Penerapan E-Commerce Dalam Meningkatkan Daya Saing Usaha 2015Kajian Strategi Pemberdayaan UMKM Dalam Menghadapi Perdagangan Bebas Kawasan ASEAN (Studi Kasus Kampung Batik Laweyan)2022STRATEGI PROMOSI DENGAN MEMANFAATKAN MEDIA SOSIAL TIKTOK DALAM MENINGKATKAN PENJUALAN (Studi Kasus Pada TN Official Store)2021EFEKTIVITAS MEDIA TIKTOK DAN INFLUENCERMENDONGKRAK PENJUALAN LIPPIE SERUM RAECCADIPANDEMI COVID19 2022The Effect Of Digitalization On Culinary Msmes On Increasing Sales Turnover During Covid 19 Pandemic

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