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Pengaruh Selebgram Endorser, Online Consumer Review, dan Brand Image terhadap Minat Beli (Studi Kasus pada Brand Byoote)
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Pengaruh Selebgram Endorser, Online Consumer Review, dan Brand Image terhadap Minat Beli (Studi Kasus pada Brand Byoote) (2022)Pengaruh Selebgram Endorser, Online Consu…Identifying value-creating aspects in luxury hotel services via third-party online reviews: a cross-cultural study (2021)Identifying value-creating as…Authenticity as an antecedent of brand image in a positive emotional consumer relationship: the case of craft beer brands (2021)Authenticity as an antecedent…Pengaruh Kualitas Produk dan Brand Image terhadap Minat Beli Motor Matik (2018)Pengaruh Kualitas Produk dan …PENGARUH CELEBRITY ENDORSER DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI (2016)PENGARUH CELEBRITY ENDORSER D…Effect of Online Reviews on Consumer Purchase Behavior (2015)Effect of Online Reviews on C…Periklanan Promosi : Aspek Tambahan Komunikasi Pemasaran Terpadu (2003)Periklanan Promosi : Aspek Ta…An approach to environmental psychology (1974)The influence of online product recommendations on consumers’ online choices (2004)What makes a helpful online review? a study of customer reviews on amazon.com (2010)The impact of social media celebrities' posts and contextual interactions on impulse buying in social commerce (2019)The Effect of Online Customer Review and Promotion through E-Trust on the Purchase Decision of Bukalapakin Medan City (2021)The effects of online customer reviews and online customer ratings on purchasing intentions in west java marketplaces (2021)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Digital way to increase consumer purchase intention for local fashion products in developing country (2022)Prinsip-Prinsip Pemasaran (2023)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)A power primer. (1992)Authenticity: shedding light on the branding context (2022)The effect of entrepreneurial culture on innovation in a negative business environment: the case of Greece (2023)The role of brand experience on brand equity: Mediating effect of authenticity in new luxury fashion brands (2023)Three Approaches to Qualitative Content Analysis (2005)Dimensionalizing Cultures: The Hofstede Model in Context (2011)Understanding Customer Experience Throughout the Customer Journey (2016)Trust recovery tactics in financial services: the moderating role of service failure severity (2023)National culture as a factor in visitors’ evaluations of hotel services (2024)The Role Of Brand Image As Mediating Variable In The Influence Of Price And Promotion On Buying Interest (Study Case On Hyundai Electric Car) (2021)PERAN CELEBRITY ENDORSE, CITRA MEREK, ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN MELALUI NIAT BELI (Studi Kasus Pada Produk Scarlett) (2022)Purchasing Decisions: The Analysis Effect Of The Variables Life Style, Celebrity Endorser, And Brand Image (2022)Impact of Service Quality, Price, and Brand on Loyalty with the mediation of Customer Satisfaction on Pos Ekspres in East Java (2016)Upaya Peningkatkan Brand Awareness PT. Go-Jek Indonesia Melalui Aktivitas Marketing Public Relations (2017)KONSEP DAN STRATEGI KOMUNIKASI PEMASARAN: PERUBAHAN PERILAKU KONSUMEN MENUJU ERA DISRUPSI (2020)
this work references cited by second hop

References

  • 2003Periklanan Promosi : Aspek Tambahan Komunikasi Pemasaran Terpadu343 cited
  • 2015Effect of Online Reviews on Consumer Purchase Behavior158 cited
  • 2016PENGARUH CELEBRITY ENDORSER DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI36 cited
  • 2021Authenticity as an antecedent of brand image in a positive emotional consumer relationship: the case of craft beer brands34 cited
  • 2021Identifying value-creating aspects in luxury hotel services via third-party online reviews: a cross-cultural study27 cited
  • 2018Pengaruh Kualitas Produk dan Brand Image terhadap Minat Beli Motor Matik21 cited

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