How Frugal Innovation, Social Transition, and Business Sustainability Are Related

Abstract

The rise of digitalization has brought new challenges to the business world. E-commerce operations are growing as a result of digitalization, which is transforming traditional business processes, methods, and products into new ones. To address the global challenges posed by e-commerce and changes in markets, firms rely heavily on business innovation. Firms must be able to function under societal and operational challenges, as well as have the ability to integrate local knowledge with other types of expertise. Frugal innovation focuses on societal and operational issues and challenges as beginning points for innovative ideas that could ultimately drive for sustainable development. This chapter is about a mapping of the literature by focusing on certain research areas: the structure and identifying patterns of how the frugal innovation, social transition, and business sustainability are related in the digital era.

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