Abstract To identify the process of tourism place making by using intangible cultural heritage (ICH) as the resource, this study conducts a qualitative meta‐analysis based on 23 European and 16 Chinese cases. The results conclude and replenish the main considerations in creating tourist destinations with ICH, including planner, ICH type, specific place making scope, purpose, design focus, types of placemaking, and sense of place. Findings reveal differentiated patterns and similar methods in the decision‐making process in the two regions. This article provides a new perspective on taking ICH as place making tool and sheds light on ICH resource development.
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