SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
El storydoing como modelo innovador de comunicación publicitaria que favorece una mejora en la sociedad
16 references·0 citing·57 second hop
El storydoing como modelo innovador de comunicación publicitaria que favorece una mejora en la sociedad (2022)El storydoing como modelo innovador de co…Nuevas narrativas en publicidad. El storydoing como modelo de comunicación que favorece la cocreación del relato de marca entre los usuarios de Instagram (2022)Nuevas narrativas en publicid…Greenwashing and Bluewashing in Black Friday-Related Sustainable Fashion Marketing on Instagram (2022)Greenwashing and Bluewashing …Giving over selling: advertising for the social enterprise (2022)Giving over selling: advertis…Evaluating the Influence of Social Advertising, Individual Factors, and Brand Image on the Buying Behavior toward Fashion Clothing Brands (2022)Evaluating the Influence of S…Cause-related marketing: a systematic review of the literature (2022)Cause-related marketing: a sy…Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Setting the future of digital…Social enterprise marketing: review of literature and future research agenda (2019)Social enterprise marketing: …The Perfect Fit: The Moderating Role of Selling Cues on Hedonic and Utilitarian Product Types (2018)The Perfect Fit: The Moderati…Nuevas tendencias en la construcción de marcas: una aproximación al storydoing (2018)Nuevas tendencias en la const…Insights from a systematic review of literature on social enterprise and networks (2018)Insights from a systematic re…Exploring Narrative Structure and Hero Enactment in Brand Stories (2018)Exploring Narrative Structure…2.3 Greenwashing: Disinformation through Green Advertising (2017)2.3 Greenwashing: Disinformat…Choosing the right message for the right cause in social cause advertising: type of social cause message, perceived company–cause fit and the persuasiveness of communication (2015)Choosing the right message fo…La causa social en la creatividad publicitaria (2014)La causa social en la creativ…Responsabilidad social corporativa (2008)Responsabilidad social corpor…El análisis de contenido como ayuda metodológica para la investigación (2002)El análisis de contenido como…Investigación del ComportamientoCultura popular, mitología religiosa y poder simbólico. (1995)Métodos de las ciencias sociales (1996)Analysis of Green Public Procurement of Works by Spanish Public Universities (2018)The disclosure of anticorruption aspects in companies of the construction sector: Main companies worldwide and in Latin America (2018)Creating shared value using materiality analysis: Strategies from the mining industry (2019)Availability: A heuristic for judging frequency and probability (1973)Measuring the Involvement Construct (1985)Toward a Theory of Psychological Ownership in Organizations (2001)Is cash always king? Bundling product–cause fit and product type in cause‐related marketing (2018)What drives CSR communication effectiveness on social media? A process-based theoretical framework and research agenda (2021)Act as you preach! Authentic brand purpose versus “woke washing’s” impact on brand credibility: The moderating role of cause involvement and consumer skepticism (2024)Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Self-discrepancy: A theory relating self and affect. (1987)To emoji or not to emoji? Examining the influence of emoji on consumer reactions to advertising (2018)The impact of pronoun choices on consumer engagement actions: Exploring top global brands' social media communications (2020)Pandemics and marketing: insights, impacts, and research opportunities (2021)The Strength of Weak Ties (1973)Economic Action and Social Structure: The Problem of Embeddedness (1985)Social Capital, Intellectual Capital, and the Organizational Advantage (1998)Business model innovation by international social purpose organizations: The role of dynamic capabilities (2019)Managing the external financing constraints of social enterprises: A systematic review of a diversified research landscape (2022)Open Innovation for Sustainability in the Social Enterprises: An Empirical Evidence (2022)A theory of human motivation. (1943)Actual Minds, Possible Worlds (1986)The Narrative Construction of Reality (1991)A Cinderella Story: How Past Identity Salience Boosts Demand for Repurposed Products (2019)Storytelling in destination brands’ promotional videos (2020)A story to sell: The influence of storytelling on consumers' purchasing behavior (2022)Analyzing the Past to Prepare for the Future: Writing a Literature Review (2002)Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review (2003)Preferred Reporting Items for Systematic Reviews and Meta-Analyses: The PRISMA Statement (2009)Finding the Sweet Spot between Ethics and Aesthetics: A Social Entrepreneurial Perspective to Sustainable Fashion Brand (Juxta)Positioning (2020)Sustainable customer relationship management (2022)Social Entrepreneurship and Social Capital: A Review of Impact Research (2023)Qualitative evaluation and research methods (1990)Qualitative evaluation and research methods (1990)Exchange and Power in Social Life (2017)Impact of COVID-19 pandemic on information management research and practice: Transforming education, work and life (2020)Metaverse marketing: How the metaverse will shape the future of consumer research and practice (2022)Opinion Paper: “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy (2023)A Three-Dimensional Conceptual Model of Corporate Performance (1979)The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders (1991)bibliometrix : An R-tool for comprehensive science mapping analysis (2017)Approach to the Impact of Digital Technologies on Sustainability Reporting through Structural Equation Modeling and Artificial Neural Networks (2023)Predicting cause-related marketing patronage intentions, corporate social responsibility motives and moderating role of spirituality (2023)Exploring the Role of Socially Responsible Marketing in Promoting Diversity, Equity, and Inclusion in Organizational Settings (2024)A Theory of Cognitive Dissonance (1957)Governing the Commons (1990)Using thematic analysis in psychology (2006)Greenfluencers as agents of social change: the effectiveness of sponsored messages in driving sustainable consumption (2022)The Importance of Influencer-Message Congruence When Employing Greenfluencers to Promote Pro-Environmental Behavior (2022)Sustainability advertising: literature review and framework for future research (2023)La responsabilidad social corporativa y su rol en las empresas ecuatorianas (2018)Comunicación de la responsabilidad social corporativa (RSC): análisis de las campañas más premiadas en 2018 (2020)Disclosure of Environmental, Social, and Corporate Governance Information by Spanish Companies: A Compliance Analysis (2022)
this work references cited by second hop

References

  • 2020Setting the future of digital and social media marketing research: Perspectives and research propositions3,876 cited
  • 2018The Perfect Fit: The Moderating Role of Selling Cues on Hedonic and Utilitarian Product Types125 cited
  • 2008Responsabilidad social corporativa118 cited
  • 2022Greenwashing and Bluewashing in Black Friday-Related Sustainable Fashion Marketing on Instagram114 cited
  • 2002El análisis de contenido como ayuda metodológica para la investigación83 cited
  • 2015Choosing the right message for the right cause in social cause advertising: type of social cause message, perceived company–cause fit and the persuasiveness of communication69 cited
  • 2018Insights from a systematic review of literature on social enterprise and networks64 cited
  • 2022Cause-related marketing: a systematic review of the literature64 cited
  • 2018Exploring Narrative Structure and Hero Enactment in Brand Stories55 cited
  • 2019Social enterprise marketing: review of literature and future research agenda50 cited
  • 2022Evaluating the Influence of Social Advertising, Individual Factors, and Brand Image on the Buying Behavior toward Fashion Clothing Brands46 cited
  • 20172.3 Greenwashing: Disinformation through Green Advertising31 cited
  • 2014La causa social en la creatividad publicitaria10 cited
  • 2022Nuevas narrativas en publicidad. El storydoing como modelo de comunicación que favorece la cocreación del relato de marca entre los usuarios de Instagram

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

9 cited
  • 2022Giving over selling: advertising for the social enterprise9 cited
  • 2018Nuevas tendencias en la construcción de marcas: una aproximación al storydoing7 cited
  • Cited by

    No citing works inside the corpus for this window.