Anchoring Effect in Capital Market

Abstract

Anchoring effect refers to a bias phenomenon in which an individual's decision-making in an uncertain situation is influenced by the initial irrelevant information (anchor), which biases subsequent judgment decisions to this information (anchor). As one of the most robust cognitive biases, the anchoring effect is pervasive in people's decision-making process. This paper systematically reviews and sorts out the domestic and foreign research literature on the impact of anchoring effect in the field of economic management, and summarizes the application of anchoring effect in domestic and foreign financial markets, in order to inspire future research.

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