The Manosphere as an Online Protection Racket: How the Red Pill Monetizes Male Need for Security in Modern Society

Eva Bujalka · Stuart Marshall Bender

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Gender, Feminism, and Media Populism, Right-Wing Movements Cultural Studies and Postmodernism

Abstract

To effectively manage, empathize with and respond to the implications and impact of the so-called ‘Manosphere,’ this paper is centered on the premise that researchers require an understanding of the draw factors that lead individuals to engage, affiliate with, and contribute to the various groups that constitute this wider movement. This paper seeks to contribute to the growing body of knowledge around the Manosphere by exploring how thought leaders propagate symbiotic cycles of ontological security and insecurity through YouTube in a manner that resembles a protection racket. It argues that these constructed ontological security cycles provide a powerful impetus to not only draw individuals into the Manosphere, but also to extract material and social resources out of them that can be reinvited to retain them within the movement.

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References

1984The Constitution of Society. Outline of the Theory of Structuration 1990The consequences of modernity 2006Ontological Security in World Politics: State Identity and the Security Dilemma 1966The Divided Self: An Existential Study in Sanity and Madness 2013Never let a serious crisis go to waste: how neoliberalism survived the financial meltdown 2017Alphas, Betas, and Incels: Theorizing the Masculinities of the Manosphere 2004Globalization and Religious Nationalism: Self, Identity, and the Search for Ontological Security 1998Home, Home Ownership and the Search for Ontological Security

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2024Manfluencers and Young Men’s Misogynistic Attitudes: The Role of Perceived Threats to Men’s Status 2025Beyond the Clickbait: Analysing the Masculinist Ideology in Andrew Tate’s Online Written Discourses 2024Moving beyond masculine defensiveness and anxiety in the classroom: exploring gendered responses to sexual and gender based violence workshops in England and Ireland 2023Misogyny and the construction of toxic masculinity in the Spanish Manosphere (Burbuja.info)

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