Validity of the TAM Model in the context of electronic payment ofport dues in Morocco

Abstract

In a Connected World, where 62% of its Population had access to the Internet in 2022 (Internet Live Stats), the demand for the use of remote services is increasing more and more from one year to the next. Despite the importance of using these Information and Communication Technologies (ICT) in many areas of life, the issue of acceptance and use has been and continues to be of interest to many researchers. The objective of this paper is to find out the determinants of acceptance and use of ICT in the field of payment of port dues in the case of cross-border trade. In this study, 144 users of the multi-channel payment platforms for rights of way at Moroccan ports were interviewed. After processing the collected data, the results of the study showed that the ease of use as well as the perceived usefulness of these new means of payment positively impacted users' attitudes towards these payment solutions and subsequently increased the percentage of usage, which reconfirms previous tests of the validity of the TAM and T AM2 Technology Acceptance Model.

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