PENGARUH GAYA HIDUP DAN KUALITAS PELAYANAN MELALUI KEPUASAN KONSUMEN TERHADAP MINAT BELI ULANG

Silvanda Hilda Zannuba · Dian Prawitasari

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Consumer Behavior and Marketing Influence Customer Service Quality and Loyalty Consumer Retail Behavior Studies

Abstract

The purpose of this study is to analyze the mediating role of customer satisfaction in the relationship between a customer's lifestyle and service quality to repurchase intention. The population in this study were the customers of Hijablogue Boutique in Brebes Regency with a number of samples of 100 customers. The sampling technique used in this study is purposive sampling. The collected data were analyzed with Multiple Linear Regression Analysis. The results of the study indicate that lifestyle and service quality has a positive influence on customer satisfaction. Lifestyle, service quality and customer satisfaction have a positive influence on repurchase intention. Lastly, customer satisfaction could mediate the influence of lifestyle and service quality on repurchase intention.

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1993The Antecedents and Consequences of Customer Satisfaction for Firms 2005Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study 2000A framework for marketing management 2001The impact of switching costs on the customer satisfaction‐loyalty link: mobile phone service in France 2011Brand equity, brand loyalty and consumer satisfaction 2000The determinants of perceived service quality and its relationship with satisfaction 2008Influence of institutional DINESERV on customer satisfaction, return intention, and word-of-mouth 1997Closeness, strength, and satisfaction: Examining the nature of relationships between providers of financial services and their retail customers

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