Analysis of Factors Affecting The Reuse of Online Food Delivery Service Applications

Natalia Limantara · Jimmi Lianto Kurniawan · Kevin Kevin · Fredy Jingga

4 citations0/0 files storedInternational Conference on Information Management and Technology (ICIMTech)

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Technology Adoption and User Behaviour Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence

Abstract

The purpose of the study was to identify the factors that influence users in reusing online food delivery services. The research model used was inspired by the technology acceptance model (TAM) which was added with several additional variables. Data was collected through the distribution of online questionnaires domiciled from Jakarta, Indonesia. The data collected were analyzed using the Structural Equation Model-Partial Least Square (SEM-PLS) method. The results of the study found that the online rating, online tracking, perceived usefulness, and perceived ease of use variables have a significant influence on customer satisfaction which in the end also affects the user's desire to reuse online food delivery services.

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