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The Social Psychology of Dress

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Fashion and Cultural Textiles Consumer Behavior in Brand Consumption and Identification Consumer Perception and Purchasing Behavior

Abstract

What Is the Social Psychology of Dress? In response to the question of what is the social psychology of dress, one first needs to address two related questions: what is dress and what is social psychology? The term dress has been defined by dress scholars Mary Ellen Roach and Joanne Eicher (1992) as

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