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Green Consumerism in Indonesia

Lim Sanny · Yen-Yen Natalia · Glory Aguzman · Agung Hari Sasongko · Melvin M. Ninal · Yulieni Yulieni

5 citations0/0 files storedInternational Conference on Engineering and Information Technology for Sustainable Industry (ICONETSI)

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Environmental Sustainability in Business Sustainable Supply Chain Management Environmental Education and Sustainability

Abstract

Green consumerism contributes to the preservation of the sustainability development in the future. The use of green products is part of the pro-environmental behavior that plays an important role in reducing the amount of waste, sustainable development, and saving resources. This study aims to determine the effects of attitude, subjective norm, and perceived control behavior on green consumerism in Indonesia with green purchase intention as an intervening variable. This research is a quantitative study by distributing questionnaires to respondents with good understanding of the concept of green or eco-friendly products and data processing is done by path analysis. Results showed that attitude and perceived control behavior affect green purchase intention while subjective norm does not. Attitude, subjective norm and perceived control behavior do not directly influence green consumerism. This study shows that the intention to buy green products and adopt green consumerism is influenced by internal consumer factors.

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2016Young consumers' intention towards buying green products in a developing nation: Extending the theory of planned behavior 2016Application of the Extended Theory of Planned Behavior Model to Investigate Purchase Intention of Green Products among Thai Consumers 2019Influences of environmental and hedonic motivations on intention to purchase green products: An extension of the theory of planned behavior 2017Green Marketing as the Source of the Competitive Advantage of the Business 2015Consumer’s Intention to Purchase Green Brands: the Roles of Environmental Concern, Environmental Knowledge and Self Expressive Benefits 2020Sustainable development: Predictors of green consumerism in Slovenia 2019Sustainable Production and Consumption in 360

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