Religious Tourism and Identifying of Tourist Satisfaction among pilgrims -An empirical Study

Abstract

This paper aimed to examine the pilgrims' perception of selected temples in Tirumala (Lord Balaji).For this investigation, primary data were collected from 120 respondents through a structured questionnaire.It also includes a review of the various services provided by the four selected temples under the study.Tirumala is a temple Place with many Shiva and Vishnu temples, the researchers selected familiar temples of Tirumala like, Govindaraja Temple, Kapilatheratham Temple, Japali Temple, and Padamavathi Temple (Tirumala and Tirupati surrounding Temples).Given the unique capability of Tirumala for attracting religious tourism, this study seeks to address the problems and hurdles in its path to radiance.Convenience sample was used to collect data as the population is not stable and immeasurable.Result : Factor analysis to find out important factors in service quality among pilgrims tourists who visited the Tirumala and Tirupati temples.KMO and Bartlett's test to measure the sampling adequacy.Multiple regression analysis was applied to three dimensions of service quality (Physiological Service, Religious ambiance) The study brings to light the need of proactive monitoring of Tirumala Tirupathi Devasthanams [TTD] in Tirumala temples for the M.Prada, Dr.

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