The MARKETING MIX EFFECTIVENESS ON INDOMARET'S CONSUMER PURCHASE DECISION

Arum Wahyuni Purbohastuti

9 citations0/0 files storedSains Manajemen

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Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing Consumer Retail Behavior Studies

Abstract

At present, many retail businesses are closing their businesses because many competitors are developing new technologies. So that researchers are interested in examining the marketing mix conducted by Indomaret in impoving purchasing decisions. The purpose of this study is to examine the marketing mix (product, price, place and promotion) on purchasing decisions. Samples taken in this study amounted to 30 people with pusposive sampling technique. This study uses multiple regression. The result of this study, the product and place have a positive effect on purchasing decisions. While prices and promotions do not have a positive effect on purchasing decisions. Keywords : Prduct, Price, Place, Promotion, and purchasing decisions.

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2009Manajemen pemasaran dan pemasaran jasa 2016PENGARUH PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI MORNING BAKERY BATAM 2019PENGARUH PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN WENAK TOK

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