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Targeting Advertising Spending and Price on the Hotelling Line
16 references·1 citing·41 second hop
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References

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  • 1992Discrete Choice Theory of Product Differentiation2,327 cited
  • 1979On Hotelling's "Stability in Competition"1,871 cited
  • 1977Equilibrium Distributions of Sales and Advertising Prices1,034 cited
  • 1984Informative Advertising with Differentiated Products730 cited
  • 1988Competitive Promotional Strategies598 cited
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  • 1998Third-Degree Price Discrimination in Oligopoly: All-Out Competition and Strategic Commitment389 cited
  • 2008Limited Information and Advertising in the U.S. Personal Computer Industry382 cited
  • 1995Competitive Coupon Targeting373 cited
  • 2015Geo-Conquesting: Competitive Locational Targeting of Mobile Promotions324 cited
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  • 2019A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook284 cited
  • 2002Research Note Consumer Addressability and Customized Pricing252 cited
  • 2009The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data159 cited

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2017
Competitive Price Targeting with Smartphone Coupons
155 cited

Cited by

  • 2023Advertising mode of duopoly competitive enterprises based on asymmetric cost efficiency and converter preference6 cited