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THE IMPACT OF MARKETING STRATEGY ON THE MARKETING INNOVATION AND THE MARKETING COMPETITIVE ADVANTAGE IN THE JORDANIAN FURNITURE INDUSTRY
16 references·0 citing·42 second hop
THE IMPACT OF MARKETING STRATEGY ON THE MARKETING INNOVATION AND THE MARKETING COMPETITIVE ADVANTAGE IN THE JORDANIAN FURNITURE INDUSTRY (2022)THE IMPACT OF MARKETING STRATEGY ON THE M…The effect of multidimensional service quality on word of mouth in university on-campus healthcare centers (2021)The effect of multidimensiona…Do Social Media Marketing Activities Enhance Consumer Perception of Brands? A Meta-Analytic Examination (2020)Do Social Media Marketing Act…Relationship between Knowledge Management and Organizational Performance: A Test on SMEs in Malaysia (2016)Relationship between Knowledg…Marketing innovation: A consequence of competitiveness (2016)Marketing innovation: A conse…Perceived helpfulness of online consumer reviews: The role of message content and style (2012)Perceived helpfulness of onli…Strategy development by small scale industries in India (2010)Strategy development by small…Dynamic capabilities and operational capabilities: A knowledge management perspective (2007)Dynamic capabilities and oper…Supply Chain Logistics Management (2002)Supply Chain Logistics Manage…Examining the Competitive Capabilities of Manufacturing Firms (2002)Examining the Competitive Cap…Marketing Research: An Applied Approach (2000)Marketing Research: An Applie…How Industries Evolve (2000)How Industries EvolveCutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Cutoff criteria for fit index…Effects of sample size, model specification and factor loadings on the GFI in confirmatory factor analysis (1998)Effects of sample size, model…Dynamic Capabilities and Strategic Management (1997)Dynamic Capabilities and Stra…Power analysis and determination of sample size for covariance structure modeling. (1996)Power analysis and determinat…Basic Marketing: A Global-managerial Approach (1992)Basic Marketing: A Global-man…Significance tests and goodness of fit in the analysis of covariance structures. (1980)Structural Equations with Latent Variables. (1991)Alternative Ways of Assessing Model Fit (1992)Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification. (1998)Evaluating the use of exploratory factor analysis in psychological research. (1999)Testing Structural Equation Models. (1994)Testing Structural Equation Models. (1995)Evaluating Model Fit:a Synthesis of the Structural Equation Modelling Literature (2008)Structural Equation Modelling: Guidelines for Determining Model Fit (2008)Manifest variable path analysis: Potentially serious and misleading consequences due to uncorrected measurement error. (2013)Comparative fit indexes in structural models. (1990)Sensitivity of Goodness of Fit Indexes to Lack of Measurement Invariance (2007)Two new Later Stone Age sites from the Final Pleistocene in the Falémé Valley, eastern Senegal (2024)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Dynamic capabilities and strategic management (1997)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)What are dynamic capabilities and are they a useful construct in strategic management? (2009)Mediation analysis in partial least squares path modeling (2016)Quo Vadis, Dynamic Capabilities? A Content-Analytic Review of the Current State of Knowledge and Recommendations for Future Research (2018)The Influence of Source Credibility on Communication Effectiveness (1951)The Handbook of Social Psychology (1969)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)What makes a useful online review? 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(2017)Synergy effects of innovation on firm performance (2017)Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention (2018)Global supply chain design: A literature review and critique (2005)Literature review on disruption recovery in the supply chain (2017)Business models and supply chains for the circular economy (2018)Information quality benchmarks (2002)Oslo Manual (2005)Corporate Social Responsibility in Developing Countries (2009)RESEARCH NOTES. STRATEGIC PROACTIVITY AND FIRM APPROACH TO THE NATURAL ENVIRONMENT. 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References

  • 1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives110,919 cited
  • 1996Power analysis and determination of sample size for covariance structure modeling.10,552 cited
  • 1997Dynamic Capabilities and Strategic Management3,336 cited
  • 2000Marketing Research: An Applied Approach2,662 cited
  • 2002Supply Chain Logistics Management1,558 cited
  • 2007Dynamic capabilities and operational capabilities: A knowledge management perspective752 cited
  • 1998Effects of sample size, model specification and factor loadings on the GFI in confirmatory factor analysis714 cited
  • 1992Basic Marketing: A Global-managerial Approach520 cited
  • 2012Perceived helpfulness of online consumer reviews: The role of message content and style400 cited
  • 2016Marketing innovation: A consequence of competitiveness273 cited
  • 2002Examining the Competitive Capabilities of Manufacturing Firms133 cited
  • 2016Relationship between Knowledge Management and Organizational Performance: A Test on SMEs in Malaysia106 cited
  • 2020Do Social Media Marketing Activities Enhance Consumer Perception of Brands? A Meta-Analytic Examination102 cited
  • 2000How Industries Evolve69 cited
  • 2010

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Strategy development by small scale industries in India
67 cited
  • 2021The effect of multidimensional service quality on word of mouth in university on-campus healthcare centers49 cited
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