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The increase in awareness about mental wellbeing has necessitated an evolution in the services supporting patient-care needs. Digital innovation has provided the opportunity to increase accessibility of mental health care for people with diverse backgrounds and needs. In this chapter, the authors provide an overview of this innovation, taking a more business focused approach. Overall, the purpose of this chapter is to layout the current landscape of the industry, its implications, associated ethical and legal issues, and to build a roadmap for future development. To do so, the authors start with a discussion of customer and providers' motivation for using digital mental health services and associated challenges. The chapter then continues to discuss the growth of virtual identity and cognitive AI as digital therapeutics, concluding with current ethical/legal issues that need to be addressed for large scale deployment of digital mental health services in the future.
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