Research on Integration and Optimization of Cross-border E-commerce Logistics Based on Supply Chain Vision

Abstract

The efficient development of cross-border e-commerce has promoted the transformation and upgrading of cross-border logistics.And maximize value of the cross-border e-commerce supply chain.Due to perspective of supply chain, the paper analyses relevant content of cross-border e-commerce logistics integration.Specifically, it conducts in-depth research from four different dimensions of producers, distributors, retailers and consumers to explore the integrated operation mode between logistics and supply chain, and the advantages and disadvantages of different roles in crossborder e-commerce.The research results show that the construction of logistics integration is very important in supply chain management.However, there are relevant problems in five roles such as suppliers, among which consumers are the most uncontrollable factors, which hinders the construction of logistics integration.Finally, based on the research status of e-commerce logistics integration, the optimization approach of cross-border e-commerce logistics integration under the supply chain is summarized, which has practical significance for the stable development of the industry.

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