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How believing in brand conspiracies shapes relationships with brands · Study

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ArticleHow believing in brand conspiracies shapes relationships with brands

Renaud Lunardo2023

OA

Articlebronze2023

How believing in brand conspiracies shapes relationships with brands

Renaud Lunardo · Mathieu Alemany Oliver · Steven Shepherd

26 citations·0/0 files stored·Journal of Business Research

No readable copy stored yet — this record is metadata only.

Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media Misinformation and Its Impacts

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 26 citations exist upstream.

References

2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.2014A new criterion for assessing discriminant validity in variance-based structural equation modeling 1994The Commitment-Trust Theory of Relationship Marketing 1966Generalized expectancies for internal versus external control of reinforcement.2002Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations 1984The Postmodern Condition: A Report on Knowledge 2025Advances in Consumer Research 1988Possessions and the Extended Self

Details

Year2023

Typearticle

Published2023-02-14

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations26

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

Identifiers

doi10.1016/j.jbusres.2023.113729

openalex_workW4320713611

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