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A Cluster-based Analysis for Targeting Potential Customers in a Real-world Marketing System

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References

2018Approaches to Clustering in Customer Segmentation63 cited
2021Customer Segmentation Using Machine Learning45 cited
2021A Survey on Customer Segmentation using Machine Learning Algorithms to Find Prospective Clients15 cited
2021Customer Segmentation Using Machine Learning12 cited
2019MALL CUSTOMER SEGMENTATION USING CLUSTERING ALGORITHM8 cited

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2024Optimizing Customer Segmentation: A Comparative Analysis of Clustering Algorithms Using Evaluation Metrics5 cited

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