Geo-Marketing

Shweta Saini · Rohit Bansal

5 citations0/0 files storedAdvances in marketing, customer relationship management, and e-services book series

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Marketing and Advertising Strategies Digital Marketing and Social Media Consumer Market Behavior and Pricing

Abstract

Geo-marketing is more crucial than ever in today's global markets since it is necessary to seize possibilities like any open niche and stay one step ahead of rivals. The keys to boosting the economy are handling demands effectively and harnessing new potential as a company's turnover. A geo-marketing strategy enables decision-makers to accomplish their target. This study aims to discover the uses and tools of geo-marketing for business analytical tasks. Data were collected from various secondary sources, such as journals, books, websites, etc., using different search engines such as Google Scholar and Scopus. The findings reveal that geo-marketing is helpful for businesses as it helps marketers to discover the areas to target customers and generate traffic. The tools of geo-marketing also allow marketers to reach their audiences.

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2016GEOMARKETING MODELS IN SUPERMARKET LOCATION STRATEGIES 2013Geomarketing 2017Geomarketing Techniques to Locate Retail Companies in Regulated Markets 2020Geomarketing e o problema da questão locacional nos estudos de marketing

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