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Machine Learning Application in Precision Marketing: A Systematic Literature Review and Comparative Study
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Machine Learning Application in Precision Marketing: A Systematic Literature Review and Comparative Study (2023)Machine Learning Application in Precision…Prediction of Customer Propensity Based on Machine Learning (2021)Prediction of Customer Propen…Prediction of O2O Coupon Usage Based on XGBoost Model (2020)Prediction of O2O Coupon Usag…Big data precision marketing and consumer behavior analysis based on fuzzy clustering and PCA model (2020)Big data precision marketing …Inferring gender and age of customers in shopping malls via indoor positioning data (2019)Inferring gender and age of c…Consumer demographics, store attributes, and retail format choice in the US grocery market (2006)Private traits and attributes are predictable from digital records of human behavior (2013)An Analysis of Visitors' Behavior in the Louvre Museum: A Study Using Bluetooth Data (2014)What Influences Customer Flows in Shopping Malls: Perspective from Indoor Positioning Data (2020)Big geodata aggregation: Connotation, classification, and framework (2021)Bricks or clicks? Factors influencing shopping behavior of Generation Z (2024)Antecedents of Coupon Proneness: A Key Mediator of Coupon Redemption (2013)Leveraging location-based services for couponing and infomediation (2015)The Impact of E-Commerce on Customers’ Purchasing Patterns in the Era of Big Data (2019)Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement (2014)The future of social media in marketing (2019)Uniting the Tribes: Using Text for Marketing Insight (2019)Big Data and Consumer Behavior: The Power and Pitfalls of Analytics in the Digital Age (2023)Does diversity facilitate consumer decisions: a comparative perspective based on single-category versus multi-category products (2023)RETRACTED: Computer security technology in E-commerce platform business model construction (2024)Think Big with Big Data: Identifying Suitable Big Data Strategies in Corporate Environments (2014)A comparison of machine learning techniques for customer churn prediction (2015)Precise Positioning of Marketing and Behavior Intentions of Location-Based Mobile Commerce in the Internet of Things (2017)Artificial intelligence-based lead propensity prediction (2023)Machine Learning Approach to Predict E-commerce Customer Satisfaction Score (2023)
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References

  • 2020Big data precision marketing and consumer behavior analysis based on fuzzy clustering and PCA model39 cited
  • 2019Inferring gender and age of customers in shopping malls via indoor positioning data18 cited
  • 2021Prediction of Customer Propensity Based on Machine Learning11 cited
  • 2020Prediction of O2O Coupon Usage Based on XGBoost Model5 cited

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