The mechanisms and approaches to support student success in higher education are a constantly evolving practice. Shaped by the available technologies and the perspectives and experiences of incoming students, university staff are often tasked with the challenge to stay nimble and innovative towards their programme and service design. This challenge may be particularly acute in regard to the newest generation of incoming students, Generation Z (i.e., students born after 1996). Often categorised by their pragmatic tendencies, Generation Z students differ from previous student cohorts with greater levels of racial and ethnic diversity and their status as the world’s first ‘digital natives’. Generation Z learners are also predicted to be the best-educated cohort, with estimates that more than half will participate in higher education. In this chapter, I will discuss the emerging preferences and trends of Generation Z learners and unpack the implications for universities.